Portfolio of
ASSYA
SHAPOCHKA
Selected AI fashion cases exploring creative direction, character development and moving-image experiments for contemporary brands.
Move or touch to leave a traceConcept for
THE GIVING
MOVEMENT
A seamless loop set in a surreal yet natural landscape, where multiple versions of the same model reveal the collection from different perspectives. Constant motion connects every frame—turning the brand’s name into the heart of the film.
Character development
An original character developed for visual continuity across every frame, clone and perspective.
Style development
A refined sportswear system balancing comfort, function and movement in deep navy and soft chalk.
THE LOOP
Concept for ADER ERROR — Size Not Found
An AI fashion campaign that turns ADER ERROR’s visual codes into a miniature world. A lone character navigates oversized glasses, garments, labels and hardware, where product details become architecture. Fashion imagery, object study and physical comedy meet inside one precisely controlled world.
One precisely controlled character anchors every shift in scale, from product detail to monumental environment.
A compact archive system translates the central scale error into labels, frames and physical campaign objects.
SIZE
NOT FOUND
Concept for
GENTLE MONSTER
× MAISON MARGIELA
Using the solar eclipse as a visual motif, the film places the glasses outside ordinary time. Darkness, repetition and shifting light isolate their silhouette from the crowd—turning eyewear into a marker of identity and the act of seeing into something otherworldly.
An original character and a precise eyewear study establish one stark, instantly recognisable campaign identity.
TOTAL
ECLIPSE
The Knight of Nowhere
OF
HUNGER
ARM YOURSELFOF HUNGER is an independent electronic-jewelry brand creating sculptural ear pieces that exist between technology, adornment and personal armor. Modern medieval translates the codes of armor, ritual and chivalry into a contemporary fashion language—chrome, distressed chainmail, oversized denim and electronic jewelry designed for the present. ARM YOURSELF reframes preparation for battle as the courage to appear fully as yourself: style becomes strategy, while the Nebula ear piece acts as the final piece of contemporary armor.
The Knight of Nowhere is built as one controlled identity: raw, precise and unexpectedly playful.
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From the Nebula case to the White Charger, every object shares one language of chrome, ritual and protection.
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ARM
YOURSELF
Concept for
REPRESENT
A continuous fashion film transforms a moving escalator into an urban runway. Three looks emerge, pause and disappear within the same relentless flow—exploring the tension between speed and stillness while presenting Represent’s contemporary streetwear from distinct perspectives.
Character development
An original character developed to maintain a strong, recognisable identity across every look, pose and moment of the film.
Style development
Three coordinated looks combining graphic patterns, relaxed workwear and technical sportswear—each styled with distinctive footwear and accessories.
IN
MOTION
Peak TV presents
NEEDLES
INCIDENTS
Local television. Questionable events. Serious clothes.A fashion campaign disguised as an absurd early-2000s local TV compilation. Everyday situations derail into improbable incidents, while Needles remains the only completely serious thing on screen. Low-fi broadcast language meets precise styling—turning product visibility into entertainment.
An original cast where precise multi-brand styling collides with absurd everyday drama.
Swipe through the cast
PEAK TV
ON AIR
Concept for
CHAIKA
An ode to the rhythm of everyday life and the ease of getting dressed for it. From morning errands to unexpected plans, Chaika moves naturally between moods and occasions—so whatever the day asks of you, you can meet it feeling considered, comfortable and entirely yourself.
One character, three moods and a wardrobe designed to move easily through the day.
Capsule development
A flexible wardrobe of soft layers, tailored separates, playful colour and precise accessories—made to be restyled, not reserved.
DAILY
RHYTHM
Concept for
RIMOWA
Travel as a transition between worlds.An AI concept about journeys, memory and the things we carry with us. Each piece of luggage becomes a portal—holding fragments of places, emotions and imagined worlds beyond the destination.
A sequence of dreamlike destinations where luggage carries more than belongings—it carries an entire inner world.
BETWEEN
WORLDS
Concept for
LEVEL44
Beauty in the cracksA study of minimalism, form and quiet detail. Raw concrete architecture creates a restrained setting that sharpens the collection’s clean silhouettes and precise construction. Delicate flowers emerging through the cracks introduce an unexpected contrast—revealing beauty in overlooked places and reflecting LEVEL44’s attention to detail.
Brand pieces, concrete space, minimal accessories, character direction and restrained natural light brought into one precise visual system.
An original heroine embodying the campaign’s quiet confidence, natural beauty and contemporary femininity.
BEAUTY IN
THE CRACKS
Original fashion short
WRONG
FLOOR
Where reflections become another realityA woman steps onto the wrong floor and enters a liquid-metal world where reflections multiply and identity begins to slip. An original narrative fashion experiment exploring repetition, desire and the unease of entering a reality that feels almost familiar.
One heroine crosses from restrained everyday elegance into a darker, sharper version of herself.
Swipe to cross the threshold
A concise nine-shot progression moves from recognition to transformation and ends on an unsettling look back.
THE WRONG
FLOOR
Concept for
ANFI
Style is the attitudeA city moment becomes a quiet act of transformation. Set against the raw texture of a Brooklyn street, the film moves from everyday comfort to effortless confidence—showing that true luxury is not reserved for an occasion. It is the freedom to feel considered, comfortable and unmistakably yourself, anywhere.
Contrasting characters connect technical streetwear with a sharper feminine silhouette, held together by black, cream and a flash of yellow.
Swipe to explore 2 characters
